WT Library

Conqueror: Endless Possibilities, Damien Weighill

Pages: 256

Year: 2009

Publisher: Conqueror

URL: http://damienweighill.com/illustration/conqueror-endless-possibilities/

Abstract: A worldwide campaign to promote the Conqueror paper range to designers, changing brand perceptions, stimulating creative use and developing sales.\\The campaign centred around a 256 page book containing a free resource of 300 royalty-free illustrations. The illustrations, combined with the vast Conqueror range, provide 'Endless Possibilities' to the designer. The book itself demonstrates a creative use of Conqueror and re-introduces the paper to the audience in a new context. A supporting website acts as a portal for designers to view and download the illustrations. A viral email campaign was created to generate awareness and ensured the campaign reached a global audience.

Category: Illustration/Zines

Location: Arnhem

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